By Marcus ReyesReviewed by Priya Anand, RNUpdated March 8, 2026
Marketing features inside practice platforms are usually evaluated on the wrong axis. The question is not how many campaign templates ship with the product; it is whether a campaign can be traced to booked appointments and revenue.
Platforms that own the calendar and the ledger are structurally better placed to answer that than standalone marketing tools, which is the main argument for keeping marketing inside the practice platform.
This page compares marketing capability with that attribution question first.
What to look for
Revenue attribution
A campaign report should show appointments booked and revenue produced, not only delivery and open rates. Ask to see the report before you accept the claim.
Automated recall as a campaign type
The best-performing marketing in aesthetic practices is usually recall to existing patients. Confirm the platform treats it as an ongoing automation rather than a manual send.
Review generation
Post-visit review requests should be triggered by completed appointments and should be suppressible per patient. Check whether the feature is included or an add-on.
Message cost and deliverability
SMS is the backbone of aesthetic marketing and carries per-message cost. Confirm pricing, sending limits and how the platform handles opt-outs.
Comparison table
Med spa software comparison by capability and pricing
Clinics that want configurable forms and patient comms in one place
Contact vendor
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Scroll the table horizontally →
"Not listed" means the vendor does not publish that detail. We do not mark a feature as available on the basis of marketing material alone.
Recommended platforms
1
Zenoti
Best for: Multi-location and enterprise aesthetic groups
Almost always evaluated by groups above roughly five locations where centralised reporting and standardisation matter more than setup speed.
Pricing: Contact vendor. Published pricing was not available at the time of review. Request a written quote that separates subscription cost, payment processing, SMS and implementation fees.
Strengths
Built around multi-location operations rather than adapted to them
Best for: Practices focused on lead conversion and patient acquisition
Typically shortlisted by practices that treat lead follow-up and conversion as a core workflow alongside clinical records.
Pricing: Contact vendor. Published pricing was not available at the time of review. Request a written quote that separates subscription cost, payment processing, SMS and implementation fees.
Strengths
Acquisition and conversion workflows are treated as core rather than optional
Designed around elective medical practices rather than general wellness
Consultation-heavy workflows are well represented
Limitations
Broader footprint can mean a longer implementation
Best for: Practices prioritising the patient-facing booking experience
Usually evaluated by practices that treat the booking and checkout experience as a brand asset. Clinical depth relative to dedicated EMR platforms varies by plan.
Pricing: Contact vendor. Published pricing was not available at the time of review. Request a written quote that separates subscription cost, payment processing, SMS and implementation fees.
Strengths
Strong reputation for booking and checkout usability
Membership and package handling is a common reason practices shortlist it
Well suited to teams where the front desk is the operational hub
Limitations
Clinical documentation depth for medical services needs to be confirmed against your charting requirements
Best for: Wellness-led practices with light clinical requirements
Broadly adopted and widely priced-published in its general market. Medical-specific capability for aesthetic practices varies by plan.
Pricing: Contact vendor. Published pricing was not available at the time of review. Request a written quote that separates subscription cost, payment processing, SMS and implementation fees.
Strengths
Large installed base and extensive documentation
Booking and payments workflows are mature
Broad third-party familiarity makes hiring trained staff easier
Limitations
Built for a broader wellness market than medical aesthetics
Clinical documentation fit should be confirmed for medical services
Best for: Clinics that want configurable forms and patient comms in one place
Shortlisted by clinics that want configurable forms and communication workflows in one system. Feature depth by plan varies by plan.
Pricing: Contact vendor. Published pricing was not available at the time of review. Request a written quote that separates subscription cost, payment processing, SMS and implementation fees.
Strengths
Form and template configurability suits unusual documentation requirements
Communication workflows are well represented
Used across a range of clinic types, not only med spas
Limitations
Configurability increases setup time
Pricing and plan boundaries vary by plan
Requires a clear internal owner during implementation
Start with one automation, not a calendar of campaigns
Practices that launch a full marketing calendar in month one usually abandon it by month three. A single, well-built recall automation produces more revenue than a campaign schedule nobody maintains.
Keep the patient list exportable
Confirm that you can export your patient list and communication preferences. A marketing capability you cannot leave is a commercial lock-in, not a feature.
