PatientNow overview
PatientNow is usually evaluated where consultations and lead follow-up are a measurable part of the business. The evaluation question is how well its acquisition tooling is integrated with the clinical chart rather than sitting beside it.
Typically shortlisted by practices that treat lead follow-up and conversion as a core workflow alongside clinical records.
Key features
- Patient records for elective practices
- Lead capture and follow-up
- Consultation workflow
- Before-and-after imaging
- Marketing automation
- Reporting
EMR & Charting
Our charting review looks at how treatment notes are structured, whether templates can be built per service, how injectables are mapped to units and lot numbers, and how consent forms attach to the patient record. Findings for this platform vary by plan against current vendor documentation and a product demonstration.
Scheduling
We assess online booking, deposit rules, provider-specific availability, room and device conflicts, waitlists and reminder cadence. Scheduling behaviour varies substantially between plans, so confirm which booking rules are included in the tier you are quoted.
Patient Management
This covers the patient chart as a working surface: intake, contact history, alerts, treatment history, package balances and household or membership links. Ask to see a real patient record during a demo rather than a curated sample.
Payments
Payment review focuses on whether processing is built in or brought your own, how card-on-file and deposits behave, refund handling, tipping and reconciliation into reporting. Processing rates are commercially negotiated and are not published here.
Marketing
We look at campaign tooling, segmentation depth, automated recall for treatment intervals, review requests and reporting that ties a campaign back to booked revenue rather than opens and clicks.
Memberships
Membership handling is a common failure point. We check recurring billing, failed-payment retries, banked credits that roll over, member pricing applied automatically at checkout and reporting on member churn.
Inventory
For injectables and retail we look at unit-level tracking, lot and expiry capture, par levels, purchase orders, waste logging and whether product use deducts automatically from the chart.
Before & After Photography
We assess in-app capture, consistent framing guides, tagging to a treatment, side-by-side comparison, consent for marketing use and export controls.
Reporting
Reporting review covers provider productivity, service mix, retail attachment, rebooking rate, membership revenue and whether reports can be exported or scheduled.
Integrations
We record documented integrations and whether an open API is available to customers rather than only to partners. Integration availability varies by plan for this platform.
Mobile Experience
We note whether native applications exist for staff and patients, and which tasks are actually possible on mobile versus browser only.
Pricing
Pricing: Contact vendor. Published pricing was not available at the time of review. Request a written quote that separates subscription cost, payment processing, SMS and implementation fees.
We do not estimate prices. Where PatientNow does not publish a figure, the entry reads "Contact vendor" and the pricing questions below are the ones worth asking in a demo.
Pros and cons
Strengths
- Acquisition and conversion workflows are treated as core rather than optional
- Designed around elective medical practices rather than general wellness
- Consultation-heavy workflows are well represented
Limitations
- Broader footprint can mean a longer implementation
- Pricing is quote-based
- Module boundaries vary by plan
Ease of use
We assess ease of use by counting the steps required to complete four core tasks: booking an appointment with a deposit, charting a treatment with consent and a photograph, selling and redeeming a membership, and closing the day. Measured findings for PatientNow publish once a recorded walkthrough is complete.
Customer support
Support details, including hours, channels and whether implementation assistance is priced separately, are being confirmed with the vendor. Current status: Not published by the vendor.
We do not publish HIPAA or BAA claims until they are confirmed in writing by the vendor. Ask any platform for a signed business associate agreement before storing protected health information.
Who should use PatientNow?
Elective and aesthetic practices running paid acquisition, where the gap between enquiry and booked consultation is an operational problem.
Practices with a full patient base and no acquisition problem may be paying for capability they will not use.
Alternatives to PatientNow
- Aesthetic Record
Injector-led practices that lead with clinical documentation
- Boulevard
Practices prioritising the patient-facing booking experience
- Mangomint
Teams where fast staff adoption matters most
- Zenoti
Multi-location and enterprise aesthetic groups
Final summary
PatientNow is worth shortlisting if your requirements match the profile above. Treat this review as a structured set of questions to take into a demo rather than a verdict: we publish capability detail and comparisons rather than a score, and we leave a field blank rather than filling it with a guess.